> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.lootlabs.gg/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# In my report I see the word "Conversion" What does it mean?

Some reports in our analytics section use "Conversions" and "CTR" (Click Thru Ratio),
Conversions:
one of the way we charge our advertisers is via click on ads that convert from a view to an action, they are called conversions.

CTR is the precent of clicks from the number of impressions the ad on your link got.

The formula to calculate CTR is:


![](https://storage.crisp.chat/users/helpdesk/website/b22fd97b970f6800/image_1tiiid8.png)