Articles on: Analytics

I wrapped my LootLabs link with another tracking link and my sessions are different, why is it?

Here at LootLabs we try to be as transparent as possible,
because we work with advertisers our session count isn't tracked in the same way other platforms track them (Bit.ly for example).

While other platforms may track ALL of the sessions, we show the number of MONETIZABLE sessions.

The main reason for this is that we can only pay for Monetizable sessions so even if you got more sessions from another tracking program,
we can't assure that all of them can be monetized.

Our algorithms uses many features to determine if a session could be monetized, some of which include,

Reasons sessions can't be monetized, The use could be:
Using a VPN to make his country seem more expensive.
Using an ad-blocking extension.
Opening many sessions from a single window.
Redirected from a traffic source unfit for advertisements.
The algorithm determined the traffic is most Likley not human.
The traffic could be marked as Fraudulent Traffic

Updated on: 23/11/2023

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