Why Is My Revenue Marked as Not Finalized?

LootLabs revenue is only considered finalized after 72 hours.
Before the 72-hour period has passed, revenue shown in your dashboard is considered preliminary and will appear as Not Finalized.

What does "Not Finalized" mean?

"Not Finalized" means the revenue is still being processed and verified.
During this period, the reported amount may change as our systems and advertising partners process events, validate traffic, apply campaign adjustments, and complete reporting.
This is normal and does not mean there is a problem with your account or revenue.

When does revenue become finalized?

Revenue becomes finalized approximately 72 hours after it is generated.
For example:

• Revenue generated on Monday will generally become finalized around Thursday.
• Revenue generated today should not be treated as final until the 72-hour processing period has passed.

Only Finalized Revenue should be considered confirmed revenue.

Why does LootLabs wait 72 hours?

Advertising reporting is not always instant. Advertisers and advertising infrastructure may need additional time to:

• Process and validate advertising events
• Detect invalid or duplicate activity
• Apply campaign-level adjustments
• Synchronize reporting between advertising partners and LootLabs

Because of this, revenue displayed during the first 72 hours is an estimate rather than a final amount.

Can my revenue change during the 72-hour period?

Yes.
Revenue marked as Not Finalized can increase or decrease before it becomes finalized.
This is expected behavior.
Once the reporting period has completed and the revenue is marked as Finalized, it is included in your confirmed revenue reporting.

My revenue from today looks lower than usual

When comparing revenue, make sure you are comparing finalized periods.
Recent revenue, especially revenue from the last 72 hours, may still be incomplete because reporting from advertisers is still being processed.
For the most accurate comparison, compare days that are already fully finalized.

Should I contact support about Not Finalized revenue?

There is usually no need to contact support while revenue is still within the 72-hour finalization window.
If revenue is older than 72 hours and is still marked as Not Finalized, or you believe finalized reporting is missing, please contact LootLabs Support and include:

• The affected date
• Your LootLabs account information
• A screenshot of the relevant reporting page

Our team can then investigate the reporting status.

Updated on: 07/09/2026